Complete SEO Map
For Mental Health Private Practices on Squarespace
Click each category to expand and see all components
Foundation & Strategy
Keyword Research
Identify what your ideal clients are searching for
Target Audience Definition
Who you serve, what issues you treat
Geographic Focus
Your service area and location targeting
Competitor Analysis
What other local practices are doing
SEO Goals & Metrics
Define success for your practice
On-Page SEO (Your Website Content)
Page Titles & Meta Descriptions
What shows up in search results
Header Tags (H1, H2, H3)
Structure and hierarchy of your content
URL Structure
Clean, descriptive web addresses
Image Optimization
Alt text, file names, and file sizes
Internal Linking
Connecting your pages to each other
Content Quality & Depth
Helpful, thorough information
Keywords & Natural Language
Using search terms naturally in content
Call-to-Actions (CTAs)
Clear next steps for visitors
Contact Information Visibility
Easy to find phone, email, address
Local SEO (Crucial for Therapists!)
HIGH PRIORITYGoogle Business Profile
Your listing in Google Maps & local results
NAP Consistency
Name, Address, Phone identical everywhere
Local Directory Listings
Psychology Today, TherapyDen, etc.
Reviews & Reputation
Google reviews (following HIPAA)
Local Content
Mention your city, neighborhoods, landmarks
Local Backlinks
Links from local organizations, networks
Location Pages
Dedicated pages for each office location
Technical SEO (Mostly Handled by Squarespace)
Mobile Responsiveness
Site works perfectly on phones/tablets
Page Speed
How fast your pages load
SSL Certificate (HTTPS)
Secure connection for visitors
XML Sitemap
Map of your site for Google
Robots.txt
Tells search engines what to index
Structured Data/Schema
Special code that helps Google understand your content
Broken Links & Redirects
Fixing errors and old URLs
Core Web Vitals
Google's user experience metrics
Off-Page SEO (Your Reputation Online)
Backlinks
Other websites linking to yours
Directory Listings
Professional associations, health directories
Social Media Presence
Professional profiles (indirect SEO benefit)
Online Reviews
Google, Healthgrades, etc.
Guest Posts/Articles
Writing for other websites in your field
Professional Citations
Mentions of your practice online
Content Strategy
Core Service Pages
Individual therapy, couples, groups, etc.
Specialty/Issue Pages
Anxiety, depression, trauma, etc.
About/Bio Pages
Your credentials, approach, story
Blog/Resources
Helpful articles (optional but beneficial)
FAQ Pages
Answer common questions
Insurance & Fees
Clear information about costs
Contact/Intake Forms
Easy ways to reach out
💡 Key Insight for Therapists
You don't need to be an expert in all of these! Focus on Foundation, On-Page, and Local SEO first. These three areas will give you 80% of your results. Technical SEO is mostly handled by Squarespace, and Off-Page SEO builds naturally over time as your practice grows.